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干货来了!CIMA复习题新鲜出炉!

文章来源:中博教育 发布时间:2018-12-12 15:51 阅读:2073次

CIMA要想顺利通过考试,不刷题怎么能行!中博小编给大家送一波福利:CIMA复习题新鲜出炉!拿走不谢!

  SECTION B

  ANSWER ALL PARTS OF THIS QUESTION

  QUESTION 2

  Required:

  (a)

  Contrast the thinking of F.W.Taylor and Edward Deming.(5 marks)

  (b)

  Describe the benefits to an organisation of quality standard ISO 9000 certification.

  (5 marks)

  (c)

  Explain what is meant by penetration pricing and premium pricing and distinguish the

  two types of pricing.(5 marks)

  (d)

  Some employee dismissals(termination of employment)may be wrongful.Identify

  the likely reasons why a dismissal may be considered‘fair’.(5 marks)

  (e)

  Explain what is meant by Plan-do-check-act(PDCA)and Quality Circles and identify the

  similarities between the two.(5 marks)

  (f)

  Explain the types of system maintenance that are likely to be performed by an

  organisation.(5 marks)

  (Total:30 marks)

  KAPLAN PUBLISHING

  CIMA E1:ENTERPRISE OPERATIONS

  SECTION C

  ANSWER BOTH QUESTIONS

  QUESTION 3

  Sullivan Adams Smith(SAS)is a network of estate agent shops,employing 1,200 staff in 23

  branches across the South-East of the country of Disily.For the past 10 years it has been a

  lucrative business.The buoyant housing market resulted in an increase in profits year on

  year.Estate agents enjoyed massive commissions and company directors were rewarded

  with huge bonuses.This immense success was due to a market driven by excess demand

  and cheap borrowing.The houses were simply selling themselves.

  However,the‘credit crunch’has arrived and burst the bubble.Lenders have set more

  stringent controls with regards to the buyers that they are willing to offer mortgages to and

  the amount they are willing to lend to these buyers.Meanwhile,lower consumer

  confidence regarding the general economy is leading to a more cautious approach to the

  housing market.Latest figures released for SAS,confirm a trend with only 8,444 houses

  being sold in July compared with 14,502 for the same month the year before.The drop

  means that the company can no longer continue to employ the current number of staff.The

  Chief Executive,Douglas Adams,has concluded that“there is simply not the work for them

  to do”and“that staff costs need to be controlled during these challenging times”.A target

  has been set to reduce staff costs by approximately one quarter within the next three

  months.The Chief Executive is keen that the cost cutting exercise will result in minimal

  disruption to the business and upset of staff.

  Douglas is proud of the business,having helped to build it from scratch.He is determined to

  take positive action in order to ride out the storm.He is currently working with the Strategy

  and Marketing Department in order to comprehensively review the company’s

  effectiveness.Employees had grown accustomed to easy sales but are now being forced to

  work harder.They are a determined group and the past year has seen a lot of aggressive

  selling to potential customers.However,the Strategy and Marketing Department have

  concluded that this has resulted in them losing touch with their customers and that SAS

  needs to get closer to its customers.

  Required:

  (a)

  Recommend,with reasons,the options available to the company to reduce staff costs.

  (10 marks)

  (b)

  Discuss the current approach that SAS has to selling properties.How can the company

  develop itself into one that is driven by customer needs?(10 marks)

  (c)

  Explain how SAS could make use of the marketing mix to ensure continued success.

  (10 marks)

  (Total:30 marks)

  KAPLAN PUBLISHING

  FINAL ASSESSMENT QUESTIONS

  QUESTION 4

  X graduated from university last summer having studied advanced computing.Whilst at

  university he was encouraged to maintain an electronic portfolio of experience using a

  sophisticated university computer system.The system allows students to:

  Record skills,events and achievements throughout their academic study;

  Share documents and work collaboratively with other students;

  Build a collection of items related to an individual student’s studies,personal

  development,events of personal significance,etc.;

  ?

  Develop an electronic curriculum vitae(eCV)with embedded web links to supporting

  documents,etc.

  One of the aims of the electronic portfolio is to allow students to showcase their abilities

  and experiences to prospective employers when they seek full time employment for the first

  time.

  X believes that a similar system would also have great potential for senior managers and

  executives.Since leaving university,he has developed and patented software called eCV.

  The main use of the software is to provide a virtual CV document that can show video

  messages,graphs,charts and work samples through embedded links.In addition,eCV can

  provide:

  ?

  An e-business card that can be attached to the bottom of an email message;

  ?

  A social network for invited business contacts,so creating a private community where

  membership is by invitation only(a“walled garden”);

  ?

  A record and evidence of continuing professional development(CPD)achievements.

  The conditions under which content,either wholly or partly,would be shared with

  others is for the individual user of eCV to decide.

  X is having discussions with a large executive recruitment agency which is very interested in

  the software,despite a huge cost investment.The agency has,in the past,experimented

  with erecruitment,blogging and virtual careers fairs.One of its strategic aims is to use the

  newest technology for effective recruitment and networking.The majority of its competitors

  have yet to recognise this potential.The agency believes that eCV could be a way of

  presenting candidate information to its member firms.It is attracted in particular to the

  “walled garden”within eCV where senior executives who are looking for a new job can

  engage with a prospective new employer,knowing that privacy is guaranteed.

  Required:

  (a)

  Explain the contribution the eCV or“curriculum vitae”can make as part of an

  organisation’s recruitment and selection processes.(10 marks)

  (b)

  Explain the advantages the eCV would offer to the executive recruitment agency.

  (5 marks)

  (c)

  Explain the potential disadvantages of the eCV for the executive recruitment agency.

  (5 marks)

  (Total:20 marks)

  KAPLAN PUBLISHING

  CIMA E1:ENTERPRISE OPERATIONS


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